Brand Settings

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Fast Easy Car

Tagline: We pay what we say.

Core messages

We pay what we say.
Free collection.
Instant payment.
No haggling on collection.

Tone

UK English, Clear, Trustworthy, Friendly, Professional, Direct, Local, Human, Not overly corporate

Forbidden

Excessive emojis · Large hashtag blocks · Fake urgency · Invented statistics · Invented reviews · Invented prices · Invented customer reactions · Misleading claims · Unverified superlatives · Claims that Fast Easy Car is the highest-paying buyer unless supported by evidence · Claims that every customer receives the original quote · Claims that a customer was happy unless supported by a review, video or approved statement

Focus

Selling a carValuationsCollectionsCustomer experiencesPaymentConvenienceTrustDealer marketplace where relevant

Retail Forecourt

Tagline: Quality cars, ready to drive away.

Core messages

Quality prepared cars.
Finance available.
Warranty included.

Tone

UK English, Clear, Trustworthy, Friendly, Professional, Direct

Forbidden

Acquisition-related complaints · Pricing adjustments · Collection disputes · Excessive emojis · Invented prices · Misleading claims · Unverified superlatives

Focus

Cars availableVehicle featuresFinanceWarrantyVehicle preparationSold vehiclesCustomer handoversAfter-sales support

Graphic templates

Quoted £X / Paid £X

1:1 Square (1080×1080)

Only use when quoted equals paid. Do not use if amounts differ.

Customer and Car

1:1 Square (1080×1080)

Requires face + name consent.

Another Car Collected

1:1 Square (1080×1080)

No customer face needed unless consented.

Customer Review

1:1 Square (1080×1080)

Must use a real approved review. Do not invent.

Free Collection

1:1 Square (1080×1080)

General brand message.

Instant Payment

1:1 Square (1080×1080)

General brand message.

We Pay What We Say

1:1 Square (1080×1080)

Only with supporting transaction evidence.

How It Works

1:1 Square (1080×1080)

Educational.

Weekly Collection Roundup

1:1 Square (1080×1080)

Summarise the week's collections.

Selling a Financed Car

1:1 Square (1080×1080)

Educational.

What Affects Your Car's Value

1:1 Square (1080×1080)

Educational.

Customer Video Testimonial Cover

4:5 Portrait (1080×1350)

Requires video + face + name consent.

Behind the Scenes

1:1 Square (1080×1080)

Staff content.

Meet the Team

1:1 Square (1080×1080)

Staff content.

Collection Day

9:16 Story (1080×1920)

Story format.

Brand rules and templates are stored in source-controlled files (src/lib/brandRules.js, src/lib/contentTemplates.js). To change wording, colours or tone, edit those files and deploy.